Bartercard’s extensive marketing program makes the franchisee’s job of selling the Bartercard service and delivering upon the needs of the target market as easy as possible.

Bartercard’s external marketing and promotional program includes:

•	Local and national advertising via television, magazine, newspaper, the internet, radio campaigns, billboards, taxis and trucks
•	Sponsorship
•	Direct mail campaigns
•	Trade exhibitions and events
•	Public relations
•	Production of Bartercard merchandise for franchise use

Bartercard also markets directly to the member network to assist franchisees’ ability to stimulate trade and revenue, including:

•	Bartercard directory and b.savvy publications
•	Direct marketing: email and direct mail
•	Member and trading evenings
•	State based member trade shows
•	Fully managed networking functions

However, the primary marketing method is face-to-face sales.  Over 50 percent of all sales are from referrals by satisfied members and staff.
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For more information on how your business can utilise Bartercard, contact Bartercard today on
0845 219 7000 or go to Register with Bartercard.